Real economics
Gross sales, App Store proceeds, variable AI costs, advertising, refunds and founder time are different things. I try to make decisions from the full picture.
Software engineer.
Founder.
Operator.
I started by writing software for other people. Eventually I got tired of asking for permission and began building products of my own.
The short version
I’m Onur, a 32-year-old founder based in Türkiye and preparing for a move to Dubai. I started as a mobile developer, ran a software agency, built Nureply to solve the agency’s own sales problem, grew it into an international SaaS business and sold the product.
The exit did not turn me into a retired founder. It turned me into an operator with more options and, apparently, less ability to keep the number of active projects reasonable.
Today I operate eight live iOS apps through Nureply Inc. and Vigilainte Inc. Banana Lens is the primary growth engine. Race Widgets was acquired and rebuilt. Vibideo is an early AI-video bet. The remaining apps have to earn their place through economics, strategic value or sale potential.
Outside software, I run Türkiye storefronts for GL.iNet, S3XY Buttons and HALOBLK. Physical commerce taught me that software founders live inside a comfortable bubble: code deploys instantly; inventory gets delayed, taxed, damaged, returned and occasionally lost.
I’m also testing Sefer eSIM, small web experiments such as rebid.lol, and the broader question of whether Dubai materially improves family life and the probability of building durable international businesses.
I share the real numbers, product decisions, acquisitions, failures and operating lessons on X. The goal is not to pretend every experiment is a company. The goal is to learn fast enough to know the difference.
Operating principles
What survives after the excitement wears off.
Distribution before features
Building is usually the comfortable part. The harder work is finding the right people, giving them a reason to care and turning attention into repeatable demand.
Family is capacity
A business plan that assumes unlimited founder attention is not a plan. I protect family attention, health and runway as operating constraints.